• Welcome to Lanier Asset Management, LLC

    Lanier Asset Management is an independent Registered Investment Advisory firm.  Our mission: To Build Confidence and Security in Your Financial Future. We use an open architecture investment structure to combine the best of proprietary and independent investment strategies. At Lanier, we deliver superior service and performance to our clients as a result of four distinguishing elements:

    People:  we are an independent firm, providing objective advice from experienced investment professionals working in your best interests

    Investment Philosophy:  we seek to smooth investment returns, providing superior investment performance and a significantly lower correlation to the overall market

    • Focus on projected returns rather than historic for all asset classes
    • The result – “A Better Mouse Trap” that is similar to the largest U.S. endowments

    Investment Process:  We combine active and passive management in traditional asset classes and complement with diversifying strategies/ alternatives

    • Uniquely providing access to “best and brightest” fund managers

    Conviction:  we believe in our approach – this is how we invest our own money